Wilson’s Websites
Services

Build it properly, then keep it that way.

Four services that cover getting a small business online, keeping it there and taking work off your hands. Take one or all four. We work AI-first, and a person checks everything before it reaches you.

01

Design & build

A website shaped around how your business actually works.

We start with what you need the site to do: take bookings, sell things, answer the questions you keep getting asked. Then we design backwards from there. You see the design before anything is built, so changing your mind is cheap.

We pick the platform to suit the job rather than the other way round. WordPress when you want room to grow, Shopify when you are selling properly, Wix when you would rather run it yourself, Framer when the design and animation are the point, and custom-built with Next.js when you need something no platform does, like client logins, bookings, payments or a full web app.

  • Design you approve before build starts
  • Built to work on phones first
  • Written for search engines and for people
  • Domain and business email set up
  • Training so you can update it yourself
  • Custom sites and web apps
  • Fixed price, agreed up front
02

Hosting & care

The part most web designers skip.

A website is not finished at launch. Plugins go out of date, certificates expire, forms quietly stop sending, and one morning the whole thing is offline and nobody knows who to call.

We host the sites we build on fast managed servers, keep everything patched and backed up, watch that it stays online, and make the small changes you need without an argument about scope.

  • Fast managed hosting and SSL
  • Software updates and security patching
  • Off-site backups you can roll back to
  • Uptime monitoring
  • Small content changes included
  • A person who answers, in your timezone
03

SEO & GEO

Found on Google, and in AI answers.

Most small businesses do not need a huge SEO campaign. They need the foundations right: a site search engines can read, pages that answer what people actually type, and a properly set up Google Business Profile.

Search is changing too. More people now ask ChatGPT, Perplexity or Google’s AI Overviews for a recommendation instead of scrolling through links. Generative engine optimisation (GEO) is the work of making sure those tools can understand your business, trust it, and mention it by name.

We do both, and report in plain English so you can see whether it is working rather than taking our word for it.

  • Technical foundations and site speed
  • Keyword and competitor research
  • Pages written to answer real questions
  • Google Business Profile and local listings
  • Structured data AI tools can read
  • Checking how AI assistants describe you
  • Search Console and analytics set up
  • Plain-English monthly reporting
04

AI chatbots & automations

Answers and admin, handled around the clock.

A chat assistant on your website that answers the questions customers actually ask, such as opening hours, prices, availability or what to bring. It uses your own information and hands over to you when it should.

Behind the scenes, automations take repetitive admin off your plate: enquiries sent to the right inbox, bookings added to your calendar, follow-up emails sent on time, and details copied into the tools you already use.

We start with the one or two jobs eating most of your time, and only build what will pay for itself.

  • Website chat assistants built on your information
  • Hand-over to a person when it matters
  • Enquiry and lead routing
  • Booking and calendar automations
  • Follow-up and reminder emails
  • Connections between the tools you already use
  • Clear limits on what it can say and do
  • Monitoring and tuning after launch
Platforms we work with

The right platform, not our favourite one.

We build on WordPress, Shopify, Wix and Framer, so we can recommend whichever suits how you work, what you sell and how much you want to do yourself, and we build from scratch when none of them fit.

WordPress

Room to grow.

Service businesses, blogs, bookings and WooCommerce shops that want to edit their own content and add to the site over time.

Our work on it
  • Amy Gardiner Accountancy
  • YumGum Sweets
  • Nature Crafters

Shopify

For selling properly.

Product catalogues, stock, shipping and payments, with an app for almost everything else a growing shop needs.

Our work on it
  • Style & Source (launching soon)

Wix

Run it yourself.

Owners who want to make their own changes, with Wix Bookings for appointment-led businesses. We also fix and finish Wix sites people started on their own.

Our work on it
  • Kate Ransford Reflexology
  • Nurture in Nature Forest School

Framer

Design-led and fast.

Launch, portfolio and marketing sites where the design is the point, with smooth animation built in and simple visual editing afterwards.

When off-the-shelf will not do

Custom-built

Sites and web apps, built from scratch.

When you need client logins, bookings, payments or something no template does, we build it ourselves: Next.js for the site and app, Vercel for hosting, and Supabase for accounts and data. Simpler sites can be hand-built too, like this one, so they load almost instantly and have nothing to update.

Built with
  • Next.js
  • Vercel
  • Supabase
  • Astro
Our work on it
  • Fran Wilson Personal Training: website and client app
Care plans

Looking after it, monthly.

Every site we build can be put on a care plan. No lock-in and no long contract: if you want to leave, we hand over everything and help you move it.

Essential

Priced per site

A brochure site that needs to stay up and stay safe.

  • Managed hosting and SSL
  • Updates and security patching
  • Weekly off-site backups
  • Uptime monitoring

Commerce

Priced per site

Shops and booking systems where downtime costs money.

  • Everything in Standard
  • Priority response
  • Payment and checkout monitoring
  • Product and catalogue support
  • Monthly performance report

Plans are quoted per site, because a five-page brochure site and a thousand-product shop are not the same job. Tell us what you have and we will give you a fixed monthly figure.

Get started

Not sure which of these you need?

Most people are not. Describe the business and what is frustrating you, and we will tell you what would actually help, including if that is nothing.